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  What is an OTA | What Are Online Travel Agents  What is an OTA ? OTAs are Online Travel Agents. As the name suggests, online travels agents are the Companies which provide travel services / solutions to customers as well as providing business to Hotels, Airlines, Trains or Buses. But usually when someone talks about OTAs there are very high chances that he is referring to Online Travel Agents which deal with Hotel Rooms Booking. Why OTAs are so popular ? With internet penetration increasing day by day, lots of services have becoming available online and so is hotel booking too ! Today one can Book any hotel Available on an OTA platform from any part of the world online. What are some popular OTAs ? There are lots of OTAs in the market. In fact every country has their own set of popular OTAs now a days. Some worldwide popular OTAs are Booking.com and Expedia.com. You can find lots of hotels listed on these two OTAs across the globe. Some popular OTAs in India are MakeMyTrip.c...

How to Improve a Hotel OTA Listing Listing a hotel on OTAs is not that difficult but to generate business out of that listing is a skill. Virat some very smart improvements that need to be done in hotel OTA Listing in order to generate revenue. Content score Or Property Page Score  The contents for the property page score basically indicates how well the setup of the property listing on the OTA has been done. Ideally the contents score should be 100 percent. Image score Image quality score indicates the quality of photos that have been uploaded on the OTA listing. Quality score Some notice require the hotel owner to maintain a 70 Plus quality score. In hotels like MakeMyTrip and Goibibo if if a hotel has quality score more than 70% it means the hotel owner has good engagement with the extranet i.e., the hotel owner uses the expanded very frequently. Amenities and facilities Hotel owner should ensure that all the amenities and facilities that the hotel offers are updated properly. T...

 Listing Your Hotel On OTAs | Yes or No ? Listing your hotel on OTAs can surely give your business a nice boost. It will get your extra Bookings that what you are getting as walk-in customers or bookings given by local travel agents. To list your hotel on OTAs can be a little tideous but since it's a one time activity, it's worth doing it ! In the next few chapters we will share information about listing a hotel on various OTA platforms. But before listing your hotel on OTAs you need to really think if your hotel really needs presence on OTAs ? Because there are chances that your hotel is located near a Bus Stand, a Railway Station or some other busy transit point and your hotel is already running at more than 80% occupancy ! In the above mentioned case I do not there you need online presence on OTAs because your hotel already has good occupancy and adding your hotel to OTAs will surely give you more business BUT if you fail to manage the OTA inventory online properly, you migh...

 OTAs which allow Pay At Hotel payment mode to the Hotel Owners There are lots of hotels in the market and some of them provide Pay at hotel options to custimers for booking a hotel room, some provide only Prepaid options and some Provide Pay at hotel as well as Prepaid options both as per the hotel owner's descretion. Lets learn about some such OTAs. OTAs which offer Pay At Hotel option to guests 1. Booking.com 2. Expedia 3. Agoda OTAs which strictly offer Prepaid option to guests 1. MakeMyTrip.com 2. GoIbibo.com 3. AirBnb OTAs which offer Prepaid as well as Pay At Hotel option to guests 1. MakeMyTrip.com - Hotel owner acn offer Prepaid as well as Pay at Hotel option, both to the customers. 2. GoIbibo.com - Hotel owner acn offer Prepaid as well as Pay at Hotel option, both to the customers.

Reconciliation of Online Bookings | Reconciliation of OTA Bookings OTAs provide customers two modes of payment to Book their rooms online i.e., Pay At Hotel and Pay Now. Let's see how does reconciliation happen between the hotel and the OTAs in each of the above mentioned cases. Reconciliation in case of Pay At Hotel Bookings Let's take an example here. Suppose the contract between a Hotel and the OTA is in the ratio of 80:20. It means that if a booking gets made at Rs 1000 then the hotel share on the booking will be Rs 800 and the OTA share on the booking will be Rs 200. Reconciliation in Case of Pay At Hotel Booking happens as follows: Guest Name Booking Amount Hotel Share OTA Share Amount Collected by Hotel Amount Collected by OTA John 1000 800 200 800 0 Thomas 2000 1600 400 1600 0 Total 3000 2400 600 2400 0 This means that at the end of the month whenever the reconciliation happens, the hotel is liable to pay the OTAs their share of money. In this case the hotel will pay Rs...

  What are different OTAs ? Name Of Various OTAs  As mentioned in our previous article, there are lots of OTAs in the travel industry. Here we will learn about some of the popular OTAs. 1. Booking.com - Booking.com is a worldwide popular OTAs which is headquartered in Netherlands. They have a very smooth Hotel Booking interface. 2. Expedia - Expedia is an international and a very popular OTA. They have mostly higher-end hotels on their platform which means Expedia usually does not keep budget properties on their platform. 3. MakeMyTrip.com - MakeMyTrip.com is the most popular OTA in India. It had budget to higher-end, all kinds of hotels listed on theit platform. Customers can even Book travel packages using MakeMyTrip. 4. Goibibo - Just like MakeMyTrip, Goibibo also has a big customer base and vast presence pan India. Goibibo also has huge range of hotels on their platform. 5. HappyEasyGo - HappyEasyGo is a new entrant in the travel industry which provides facilities like Hot...